Brightshores Health System is the first hospital in this region to receive official Baby-Friendly Designation.

Baby-Friendly Initiative

Newborn and motherThe Baby-Friendly Initiative (BFI) was introduced by the World Health Organization and the United Nations Children’s Fund in 1991 to protect, promote and support breastfeeding. In order to achieve this designation, the hospital must comply with and meet the standards of the “Ten Steps to Successful Breastfeeding.”

When your baby is born, your baby will be immediately placed skin-to-skin with you until your baby has their first feeding. This promotes baby-led feedings. Skin-to-skin regulates a baby’s heart rate, breathing, temperature and promotes bonding and breastfeeding.

Breastfeeding is a normal physiologic process, mother and baby are designed to breastfeed. Breastfeeding is learned and it can take some time for mother and baby to feel comfortable and confident during feedings. Our nursing staff and Lactation Consultant are available to support you and your baby during this important experience. Our hospital has a Board Certified Lactation Consultant on staff Monday-Friday to assist mothers with breastfeeding in hospital. Additionally, our nurses are all trained in breastfeeding support and are with you 24hr/day to help ensure you and your baby are off to a good start.


Is My Baby Getting Enough to Drink?

Click here for information that is of special interest to families who are feeding their babies with formula and for families who are considering using formula. Do you know there are many ways to feed your baby other then using a bottle. Many families choose to use a cup, spoon or fingerfeed.

If you are planning to supplement with formula or stop breastfeeding your baby, please speak to your health care provider or Lactation Consultant.

After You Go Home

Many mothers need support after they go home. A follow up appointment may be booked for you with the outpatient breastfeeding clinic at the hospital (Monday- Friday 9-4pm). If you need an appointment, please call (519) 372-3928

If you need breastfeeding support after clinic hours, please call:

  • Woman and Childcare Unit at the Owen Sound hospital 519-376-2121 ext 2300
  • Telehealth Breastfeeding Support 1-866-797-0000
  • If you are a patient of the Midwives, please call your Primary Midwife

M’Wikwedong Cultural Center offers peer to peer breastfeeding support through the La Leche League.

Marion Cooper – Lactation Consultant in Walkerton Area (by appointment only) 519-507-2021 ext. 41

Amy Dow – RD Lactation Consultant in Hanover Area (by appointment only) 519-506-4348

Pregnancy Crisis Center (by appointment Fridays 11am-2pm) 519-371-2004 or 1-888-371-2004

Kailey Marshall- RPN Lactation Consultant in Markdale Area (by appointment) 519-986-2222 ext 6399